According to a recent survey, a mobile marketing magazine is good investment. This is due to the fact more and more people are using mobile phones to run their business and personal lives. In fact by 2013 the figure is speculated to be around two million users. For this very reason, a mobile marketing magazine is capable of reaching out millions of people via their mobile phones.
Important things to know about a Mobile Marketing Magazine
Most people are challenged when it comes to identifying the best way to share information using mobile phones. In fact most online entrepreneurs admit that the mobile phone industry is a good marketing platform. To be successful in this field, you need to ensure you formulate a smart plan that will help your company to reach out to its customers.
You also have to decide on what products you want to market. The marketing itself can be done in two ways. You can use native applications or Web applications that a mobile phone user can assess if he or she has a web browser. It is also good to be cautious when it comes to mobile marketing magazine strategy.
The web and the internet are two different platforms. This means that when your customer accesses your products from a web browser, it means that they are using the World Wide Web. On the contrary, an individual who reads your mobile marketing magazine from a mobile app, he or she will be using the internet.
A good example of mobile marketing magazines is mobile marketer, b2b blog and air wide backs.
Mobile marketing magazine as an online business
Mobile Marketing involves marketing of products and services via mobile phones. Marketing is not a new thing. In fact most people argue it dates back to the 14th century when mass production of newspapers commenced. Since mobile marketing is a new thing to us, most people lack information on how to go about it.
For this very reason, a mobile marketing magazine should address this new business marketing platform. Most people read this type of magazines with an aim of getting information about how to use SMS and MMS in marketing their products and services. There are more mobile phone users than internet users, and hence with mobile marketing you are assured of reaching out more people.
With modern mobile phones you are capable of sending photos, text, documents, movies, clips, and even songs. For this very reason mobile phone marketing has become a potentially profitable marketing platform. Most entrepreneurs are attracted to venture in this field due to the huge numbers of mobile phone owners.
With such a huge audience, mobile marketing budget is quite high. Mobile marketing magazines contain vital information about how to tap more profits from the mobile phone industries. These online marketing magazines talk of the benefits of using this kind of marketing procedure.
Considerations when setting up a mobile marketing magazine in Kenya
Mobile phone marketing is a totally new idea to many. In fact, there are some people who have no idea of how it operates. Bearing this in mind it will be challenging to formulate a cost effective marketing campaign.
You will also need writers to do the articles for your site. Lack of eligible writes who can write quality articles on mobile marketing will be a major setback. Also you need to find ways to create a positive attitude to your potential customers. They can decide to either read or delete your advertising message.
Your mobile marketing campaign should be made in such a way that you are able to effectively track and analyze your mobile marketing magazine performance.